Middle Aged women are not only the largest female population in the United States, but are also the largest population spending the most money on fashion. Midle Aged women are today’s shoppers.
The average woman today, is 5’4” tall and 170 pounds, wearing an average size, 16. Yet, this same group of women are also wearing a size 2 and next year size 8 and the year after, size 4. Women, are the largest group who wear their weight like they wear today’s trends, different one week to another, always wishing they appeared differently, while always wanting more.
Introduce ro.co and Wegovy and OZYMPIC and countless other new weight loss products and the yo-yo game has grown even bigger. All of the medications, all of the women wanting to regain their svelte form from college, is a great way for retailers, brands and custom designers alike, to cash in on the ever changing bodies of today’s middle aged woman. Not to mention, the ever-changing body of mid-aged women, are also eager to feel beautiful which is how the beauty industry is growing tenfold with this group of women.
Now, enter the biggest group of successful Influencers; you guessed it, Mid-Aged Women. Today’s most profitable social media influencers are Baby Boomers and Generation X, women. Millennial women round out the Top 3 most profitable generations enjoying a second career today and finding both financial freedom and fun within the Fashion & Beauty Industries. However, along with the fun and financial opportunities being created and available for all three of these generations, is the ability to spend money like never before. The combination of shopping and selling has created a new sense of belonging, purpose, passion and desire.
Being a mid-aged woman in today’s world is a new experience for women between the ages of 41 to 75, who are nearly half of the total number of people living in the United States today. Half of the Untied States population, are finding countless fashion finds, everyday. Across their social media feeds are dozens of daily fashion and beauty companies offering trends to turn heads and beauty companies offering a range of different products and types of futuristic options, promising to defy age. The ability to shop online, access to endless products promising to help defy age, bridging the gap between fashion and beauty for middle aged women, has become the largest sector of both industries.
As these women continue to make a name for themselves in today’s world, they are also becoming increasingly stylish and sophisticated. Today’s Fashion Find is a set of possible outfits for today’s Mid-Aged woman or holiday gifts for the upcoming season.
Wearing a silk skirt to work, paired with knee high boots, and topped with a matching cashmere sweater in the same hue as the skirt, is a continuous outfit rotation, in every woman’s closet from the age of 40 to 65. When once upon a time, a silk straight lined skirt was reserved for the young and young at heart, today’s silk skirts are available in dozens of colors and lengths. Active women are finding comfort in sets. Sets of cashmere pants and tops with marching cardigans, paired with a distinguished blazer for a day of travel and often combined with a designer tote. Shoes with matching sets vary from athletic sneaker to chic sneaker to ballet flat or loafer. Comfort is key for this traveling garment. Skinny jeans are not fancied by anyone, anymore. But a straight pair of jeans with nearly any footwear is loved by all. A great pair of straight leg jeans and a ballet flat, Mary Jane shoe, loafer or a pointy toed sling back, in various deep hues, patterned with the season including leopard or snake, are great options for this Fall and into Spring ‘25. One thing is in common for all of these outfits and more, a blazer is a must. A black, fitted or boyfriend style blazer is an absolute necessary investment piece for any woman, especially a mid-aged woman.
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